Enticca.
A complete visual world.
A lingerie brand expressed through quiet typography, tactile details and a consistent identity—from the first impression to the unboxing.
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Soft in expression.
Clear in character.
Enticca is my Moroccan lingerie brand. The project brings together identity, e-commerce direction and campaign production, treating each customer touchpoint as part of the same visual language.
The direction pairs an understated wordmark with ornamental details, warm neutrals and deeper tones. The result is a brand world built around fabric, texture and the small rituals surrounding a purchase.
- Brand
- Enticca
- Role
- Owner & designer
- Scope
- Identity, packaging & campaigns
- Digital
- E-commerce direction
The identity,
made tangible.
Ivory boxes, wine ribbon and restrained metallic details extend the identity into an unboxing experience. A coordinated family of bags, tags and printed pieces carries the same signature.
Texture creates feeling.
Consistency creates recognition.
A visual language
you can feel.
Close-up lace, draped satin and soft directional light establish the photographic mood. Campaign layouts give these textures room to speak, supported by concise messages and the brand signature.
The same world.
A digital storefront.
The homepage presentation carries the brand’s colours, photography and packaging into a shopping environment, moving from an editorial first impression to collection discovery.
Images present the creative direction and application mockups. The current store may differ from the website presentation shown here.