MSI® / Digital Designer← All work
Selected work / 01Mobile app · UI/UX · Visual identitySocial / 2025

Yubo.

Find people.
Start a conversation.

A bright social-app design exploration that brings discovery, live interaction and new connections into one mobile experience.

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Yubo — Discover live / Phone presentation
Discover live / Phone presentation
01 / Project overview

A place to meet.
A reason to connect.

The presentation explores how people discover others, join live sessions and build connections. A clear mobile hierarchy supports a lively visual direction, with gradients giving key actions and brand moments a recognisable signature.

Yubo — Project overview / A social mobile experience
Project overview / A social mobile experience
Yubo — Design process / From exploration to interface
Design process / From exploration to interface
02 / Experience planning

From first tap
to conversation.

The planning boards connect the initial journey to discovery, profiles and messaging. Persona and problem-framing material provide design context; wireframes explore the structure before the final visual treatment.

Yubo — Persona / Design planning reference
Persona / Design planning reference
Yubo — User flow / Entry, discovery & connection
User flow / Entry, discovery & connection
Yubo — Problem & solution / Interaction opportunities
Problem & solution / Interaction opportunities
Yubo — Problem framing / Presentation board
Problem framing / Presentation board
Yubo — Wireframes / Interface structure
Wireframes / Interface structure
Yubo — Screen collection / Visual overview
Screen collection / Visual overview
03 / Visual identity

Energy in colour.
Clarity in structure.

Purple, pink and orange bring warmth and energy to the visual system. The angular Y mark and gradient accents connect the app icon, interface and wider brand presentation. The typography board identifies Frutiger LT Std as the proposed typeface.

Yubo — Brand touchpoints / Icon & identity
Brand touchpoints / Icon & identity
Yubo — Branding / A bright digital identity
Branding / A bright digital identity
Yubo — Typography & colour / Visual system
Typography & colour / Visual system
The design direction

Discover someone new.
Make the next step clear.

04 / App experience

Discover. Go live.
Stay connected.

Discovery screens put people and live content first. Friend requests make the next connection visible, while profile views bring identity and social activity together. These screen studies and device mockups show how the visual system works across the experience.

Yubo — Explore / Discovery experience
Explore / Discovery experience
Yubo — Live & profile / Social interaction screens
Live & profile / Social interaction screens
Yubo — Friend requests / Connect with new people
Friend requests / Connect with new people
Yubo — Live, profiles & friend requests / Screen overview
Live, profiles & friend requests / Screen overview
Yubo — Profile / Phone presentation
Profile / Phone presentation
Yubo — Friends / Phone presentation
Friends / Phone presentation